Apr 10, 2022
In Design Forum
Theodore Levitt, a senior professor at Harvard Business School and one of the founders of modern marketing, once said this: Target market, customer needs, coordinate marketing, and create profits by satisfying customer needs. Capital can only be acquired if there is demand. With such an explosive growth in demand, the marriage and love market is promising this year. The unstoppable profit problem But looking back at the marriage and love market in the past few years, there have been four cases and negative comments on the Internet. The most famous one is the case of the code farmer Su Xiangmao. There are 76 judgments, involving Hunan, Shaanxi, Zhejiang, Guangdong and other 21 provinces, involving nearly 60 million yuan. It is worth mentioning that in one case, the "female members" were all virtual materials, and the "matchmaker" pretended to be a female member to associate with a male member and lured her to pay the membership fee; After that, the company broke off with the male member, and the company involved would contact and delete the report post, or even find a well-known website to promote it. That is to say, not all platform users, and some insiders of marriage and love websites were also involved in the case. It's not that the platform is doing nothing. Lily.com also Phone Number List announced that it will introduce Alibaba Cloud's real-person authentication technology to upgrade the real-name authentication system. Also said that it will implement 24-hour network police, including telephone customer service, online inspection, payment team, etc., and implement three shifts. The total number of people is about 200, and the average daily number of blackmailers is about 1,400. Because they also know, "If the fact of infringing the right to disseminate information on the Internet is obvious and fluttering like a red flag, the network service provider cannot pretend to be invisible, or shirk responsibility on the grounds that they do not know the infringement." In the red flag principle The inaction on the platform side will eventually suffer its own consequences.