The company will prohibit the collection and sharing of information from devices that have IOS . When a given user does not consent to tracking, this will affect the personalization and reporting in the Facebook advertising system. This applies to both mobile apps and websites. Due to the changes, Facebook will start processing conversion events from IOS devices itself. It will do this using the tool aggregat event measurement . Thanks to it, advertisers will be able to continue to run their campaigns effectively, while ensuring user privacy. iOS - what should advertisers pay attention to.
An now the most important thing what should you pay attention to so that your campaigns run smoothly? First of all, to avoid ad disruption, you will ne to verify your domain . You Japan WhatsApp Number List can verify it only from a company account and having administrator rights . In the event manager, configure up to conversion events for which you want to optimize your ads. Events will have a fix priority. For example, if you have an online store, then the event with the highest priority should be purchase. the hierarchy of events, but remember that this will mean ad pause for about hours. Pay attention to Facebook's attribution.
With changes made by Apple, you'll now set the banding range at the ad set level instead of at the ad account level. Facebook has also chang the attribution time frame. The -day, impressions and clicks, and the -days, impressions, will no longer apply. This will not translate into ad serving. However, if you've been looking at Facebook's default -day attribution so far, your activity reports may show lower scores. Now the default is a timeframe bas on days from ad click. Pay attention to the size of your Custom Audiences. If the number of iPhone users who do not consent to monitoring continues to grow, your groups may decrease.