Adding credibility markers to your website is one of those simple things you need to get involved with. Giving your website that extra edge, however small, over the competition is crucial as websites and SEO become increasingly complex. The moral of the story: the sooner you can incorporate your achievements into your website, the better. Different credibility markers (and where to position them on your website)Credibility marketers are basically just small features that you add to your website to show that you are an accomplished and trustworthy company.
You don't want to bombard readers with too many readers in one place, but a few of your best ones should show up. Credibility markers are sometimes referred to as "social proof", which means that people will be more willing to employee data use your website because it is "socially" trusted by other people. The easiest way to understand how they work is to look at examples. Below are some of the most popular credibility markers you can feature on your website for the best results: Testimonials. Testimonials are probably the most popular way for businesses to show they can be trusted. By featuring testimonials, quotes, and opinions from clients or customers who have worked with you in the past.
You show new visitors that others have had good experiences. However, there are better and worse ways to feature testimonials on your website. First , having a photo is a great way to breathe life into your testimonial and give it some credibility. It shows that you are presenting a real person who can relate to others. Second , you shouldn't count video testimonials. These are even better than your traditional testimonial because they offer more information and it looks even more believable and “real”.