For the latter category, consider email ROI, which is more of a business performance calculation than a pure email measurement. The equation for audience engagement I believe that marketers should choose to view Apple's changes in a positive light as they push us to maximize the level of actual engagement with those we send emails to, rather than focusing on on data of lower value. This will encourage or force, depending on how you look at it us to further refine our audience acquisition, targeting criteria, list segmentation, messaging, quality of content in our emails and usability of those emails.
The more we optimize these factorsfor our audience, the more likely we are to see a higher CTR, higher conversions, higher revenue per subscriber, and so on. A great tactic for mobile number list maximizing measurable audience engagement When you enable a new subscriber who has opted in to receive your content and messages, send them a high-quality welcome email. This shows them that opening your emails leads to a reward – great content, new insight , a discount, even something funny to brighten their day. Engagement is great, but it requires a rock-solid foundation Strong audience engagement that yields strong performance against higher-level metrics is a highly desirable outcome.
But if you haven't fine-tuned the operational side of email which we all know can be a huge challenge , you're undermining your metrics and engagement efforts. Think of operations as the foundation of a great email strategy and measurable success in this channel. One of several operational priorities we'll cover in our upcoming report shipping time optimization. While much broader industry studies reveal the best days and times for certain types of emails and subscribers, your data is the best indicator of these factors as they relate to your list.