Eric Jaffe goes even further: If we buy Loewenstein's theory, then curiosity is just like primary needs like food or sex. Interesting thought. That means we can't do anything else. Even the old-school copywriters said that curiosity is one of, if not the, most powerful driver of us humans. Greetings from Pandora's box. But let's take a closer look at what else you can learn from Upworthy . 7 concrete lessons you can copy You can learn a lot from the fastest growing site on the web. Here are seven important things: 1. Write at least 25 headlines Upworthy has a rule that you must write at least 25 headlines per article.
Mostly the first 20 are cheese. 21-24 are not bad. And then number 25 is completely crazy. And mostly perfect. This also reflects my 50/50 rule for headlines . Founder Eli Pariser also says: The ethos behind the 25 headlines is that you can have the best content, but if no one sees it then it was a waste. A Israel phone number list good headline can mean the difference between 1,000 readers and 1,000,000 readers. 2. Position your articles in a tasty way As I said, this is the core of their work. They seek out awkwardly positioned content from the deepest corners of the web and put it in perspective.
This is exactly how you should position your articles in a tasty way. I didn't title this article "What You Can Learn From Upworthy" either. Why? Because chances are you don't know Upworthy. "the fastest growing website" and wrapped it as a secret. More interesting. Much more tempting. 3. Focus on readers, not page views Here founder Eli Pariser also says: We want readers to watch the content, share it, subscribe to us and then go their own way. We figured out how to get them to keep them coming back. That's exactly what I've been saying since the beginning of the monkey blog: Don't worry about page views. Not even visitors.