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sonali afrin
Jul 30, 2022
In Design Forum
Next, I will talk about my views from the perspective of the direction of "direct" business layout and the evolution of possible ecological trends in the future - how to make "direct" happen. First of all, I define the services of mobile APPs like "Xiaomi Direct" and "WeChat Mini Programs" as " mobile light applications ". "Second opening" and "one-click direct access" partially replace the native APP in terms of functions, and are similar Buy email list to the native APP in terms of user experience. My basic point is: if Xiaomi wants to scale the "direct" service in a relatively short period of time, it needs to unite with the existing domestic first-line mobile phone companies, and use a common technical framework and standards to participate in mobile phone companies and mobile phone companies. Application service providers jointly promote the development and evolution of the "direct" service ecological platform; not just Xiaomi alone. In short, it is a "combination" strategy to build an open "direct" mobile light application alliance . 1. Competitive situation According to media reports, the goal set by Xiaomi co-founder Hong Feng for the "direct service" is to bring together more than 10,000 developers, 100 million users, and access to all platforms within two or three years. Xiaomi currently has about 200 million MIUI users, and the scale of more than 100 million users has started "direct" to build a platform. Xiaomi is qualified; but if it is completely done by itself, to form a scale effect in a short period of time, it needs to invest a lot of resources. The final market outcome is unknown. Taking a step back, even if Xiaomi can achieve the expected goal of "gathering more than 10,000 developers and hundreds of millions of users within two or three years", it is still not an order of magnitude to benchmark WeChat mini-programs. The existing WeChat users have reached more than 800 million, The daily active users are about 600 million. Two years later, WeChat will reach 1 billion users, and the mini program has matured, reaching 500 million based on half of the user scale; then the gap between "direct" and mini programs is 4 to 5 times, according to The mobile Internet rule of "winner takes all" and the market value of the "direct" ecological platform independently supported by Xiaomi two years later is questionable.
2017 Amazon Echo smart speaker research report content media
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