You create the ad, set a budget, pay for each click received. For this type of activity, the best performing platforms are Facebook, Instagram, Pinterest and Twitter Harnessing the potential of data . Social media are ecosystems that are increasingly integrated into everyday life. Thanks to the collection of data, users, scrolling through the feeds, find products and services of various kinds advertised, relevant to their interests Focus on organic content, still crucial to improve brand awareness . Brands think that the best results come by paying, but that's not always the case. Email marketing Often overlooked, email marketing has great potential for engagement and conversion if it's contextual, personalized, and engaging . Focus on: Post-purchase phase and follow-up (monitoring) . Develop texts that build customer loyalty and aim to repeat the buying process.
Abandoned Carts Pending purchases (sometimes) require a little mobile number list nudge to complete. Be gentle: leverage the user's sense of urgency Webinar material "B2B email marketing 2022" Content marketing In the context of inbound marketing , centered on content strategies capable of "magnetizing" customers towards services or products , blog posts, videos and infographics are increasingly used to reach and retain customers online. In this context, among the most useful eCommerce marketing best practices we find : Product page optimization . A clear and precise language, the choice of relevant keywords, the punctual description of details and advantages.
The specification of the brand name, are all necessary actions for a better indexing of the page Creating a blog on related topics . For example: if you sell mountain bikes online, -related topics (champions' lives, itineraries, repair tutorials, etc.) Writing posts for external blogs . Collaborating with other blogs through guest posts is a practice that increases your authority. Choose sites that rank for keywords that are relevant to your business Making presentation videos on YouTube . YouTube is the second largest search engine after Google. For eCommerce it represents a unique opportunity: think for example of a video tutorial that teaches the.