The structure of information on the website. Recognition of errors is the basis for improving results. What tools does Verseo use when conducting an audit Among many tools, depending on the package, our specialists carry out a meticulous UX UI audit using, among others: Heat maps show elements of the page where the mouse cursor appears most often, where users click or to what part of the page they scroll; User session recording allows you to see how users browse the site and where the elements that inhibit the purchasing.
Process are located Investigating areas that confuse and annoy users on the site, such as dead clicks, rage clicks, misclicks and frustration signals, e.g. “thrashed cursor” you can whatsapp mobile number list find a glossary of these terms below ; Studying the purchasing process and user journey you can read more about this in a separate article on our blog; A B tests we choose two seemingly equivalent options and check which one brings better results in practice; User profile research we check what kind of people browse the website.
Who convert best why they abandon their shopping carts and how to adjust the website to their needs. UI UX Micro Glossary: Dead clicks clicks that do not activate anything; Rage clicks clicks that occur when a frustrated user clicks vigorously and repeatedly in a given place because he has difficulty activating a button or link; Misclicks unintentional clicks on a different button than expected by the user; Thrashed cursor this is how we define a situation in which the user starts making chaotic, uncoordinated.