the expertise they need through their online searches and better understand who the leaders are in a particular field. Referrals are no longer limited to your contact lists, and contact lists are growing.As the importance of a personal brand has increased, so has the importance of a strong and visible corporate brand. A few weeks ago, in my Top 7 Trends
for 2016, I mentioned how many of today's seasoned AEC leaders continue to reject the idea that buyers of professional efforts. We know that employee email list it's through educational content that companies can begin to build trust, increasing their expertise-based referral rate and boosting their reputation over time.3 . Good training = best selling. Business development is not so much a talent as a skill. It can be learned and must be practiced.
As digital technologies thrive and evolve, business development becomes increasingly sophisticated. As a result, business developers now have to create content, attend events, and speak at conferences and webinars…and more. Today, few people with professional services experience understand these advanced business development skills. This is not a surprise since business development is not taught in architecture or engineering school.As pressure increases to