As a tool APP of sports record + health detection + social media + sports e-commerce, this article conducts in-depth research and analysis from the development history, competing products, functional analysis and data comparison of Yuedong Circle. This article will analyze the following aspects of product function structure, competitive product analysis, user analysis, user research, function analysis and optimization plan: 1. Product function structure 1.1 Functional Framework email list Diagram The author divides Yuedong Circle into several business modules, namely sports health, operation activities, competitions, community (see), personal module (me), and commercialization system, and shows in detail what services each business provides and which important services are involved.
Function. The functional frame diagram of Yuedong Coil 1.2 Flow chart of core function usage 1.2.1 Motion Path Diagram 1.2.2 Publish dynamic roadmap 1.2.3 Roadmap for purchasing goods 2. Competitive analysis 2.1 Market & product positioning 2.1.1 Industry Background With the continuous improvement of the living standards of Chinese residents at this stage, the email list consumption ability and willingness to consume are increasing year by year. At the same time, contemporary health problems have also made the public strongly aware of the necessity of maintaining health, making the public pay more attention to sports and health, and promoting the rapid development of the health industry. .
In recent years, with the rise of Internet fitness services, Internet companies have driven the transformation and upgrading of popular sports and fitness lifestyles, and promoted the rapid development of the Internet sports and fitness industry. According to the "National Fitness Plan 2016-2020" promulgated by the State Council, by 2020, the number of people who email list participate in fitness at least once a week will reach 700 million, and the number of people who regularly participate in physical exercise will reach 435 million. In July 2018, the General Administration of Sports of the People's Republic of China officially launched the "National Fitness Guide", which is the first authoritative exercise recommendation for the public. At the same time,