Product planning is very important for product managers, who can have a clear understanding and understanding of the entire product life cycle, clearly know the mission of different stages, and know what to do in each stage. 01 What is the purpose of bulk sms service product planning? Achieving the goal: have a clear understanding and understanding of the entire life cycle of the product, and clearly know the mission at different stages; Identify demand pools: know what to do, what not to do, when to do it, and when not to do it; Determine priorities: have an understanding bulk sms service of the allocation of resources in advance, and the sorting of priorities can be known; Team goal: Let the entire team have a clear understanding of product
Development and goals, which is conducive to cohesion of the team; development buddies can do staged technical pre-research instead of waiting for product bulk sms service demand and have nothing to do~ 02 How long to do product planning Long-term planning: 1-3 years (some companies will do longer, such as 3-5 years) planning, this type of planning will not be done in particular due to the long time span, mainly to grasp the general direction. Short-term planning: 3-12 months (some companies will be more detailed, monthly, quarterly, half-yearly, etc.) planning, this type of bulk sms service planning will be more detailed, and the goals, milestones and deliverables at different stages should be clearly defined.
Finally, a roadmap is formed, that is, when to do it, why do it, how to do it, what resources to use and so on. 03 How to do product planning? 1. Clarify product value and product positioning This is the direction and the goal of product planning. If you don’t even understand bulk sms service the value of your own core product when you start a product, then product planning is like a fly without a head. What do we generally think about when we think about product value? I usually give myself the direction of thinking from the following dimensions: "Jiangshan Map" in the hands of product managers: talk about bulk sms service product planning The above thinking is just a direction. It may be written by the product manager on the first page of the PPT to tell everyone, but behind the scenes,