This is also a topic that I follow very very much and try to find all kinds of mechanisms that govern being an influencer and there are different levels. Michał is at such a level that he is… there is no creation this is Michał Sadowski the boss the founder of Brend and he is actually quite quite natural about it. He is funny there shows his family mixes this and that with business. On the other hand a level higher is me the personality of the boss everyone knows it's me but there is some creation added some stage character. And such an example is Marcin Koszulkowy Meissners PS From Cupsella.
MB From Cupsell yes. And he has one he has his work clothes a shirt a tie the president of kapsel. There's my favorite my favorite campaign that I love is Tom Dixon aka Willy Brandt. PS Yes. MB The boss the boss and the inventor an engineer an engineer not an inventor blenders that will grind everything and he whatsapp mobile number list too his stage character is a professor with glasses and an apron. PS Yes And he always performs with this with this with this so so it's also interesting maybe even a bit safer a bit of a format i.e. this additional creation here you have to choose your own if it fits that fits the message of the company the message the product the target group but this type of funny character you.
Can get away from this funny character i.e. on the screen we have a funny crazy professor who mixes who is fooling around and who is ok while outside the frame it is a serious man in a suit who meets conducts business talks and this type of separation may may be may be useful and even necessary. PS I mean on the other hand see that it's probably also the case that if you have a product like a blender which is well boring well there you have to MB It has another function. PS It's supposed to blend and that's it and it can do it faster or slower but it's still supposed to blend. MB Yes.