This is what Glacern Machine Tools did on their Youtube channel Instead of accumulating announcements about its latest models and news on the channel the company produced a course on milling machines in 9 chapters of less than 4 minutes and organized them into a playlist. The result the 9 videos had more than 1 500 000 views. For Glacern Machine Tools telling their story came at a cost low but cost And we already know how the Americans are nobody beats them to tell stories. Of course who thinks that 1 500 000 views of their message do not affect their volume of orders.
Not so long ago many companies faced a difficult dilemma when they decided to jump into digital marketing: build their own digital ecosystem to grow organically or invest in advertising to take Latest Mailing Database the fast track and create a solid community in a short time? Fortunately most marketers already know that this dichotomy is often false or at least nuanced. Because betting exclusively on organic growth can be slow and frustrating while playing advertising as the only trump card runs the risk of ruining our budget in no time. In search of the ideal balance So the most common conclusion is that you have to juggle the budget allocated to work both ways But how exactly? The battle is no longer "Online Advertising vs. Traditional Advertising.
What is the right mix or balance between owned media earned media and paid media? The answer as always is "it depends". Normally we should feed the Paid Media boiler with euros when we want to achieve short-term results (at the beginning of a strategy or campaign for example) when we seek to build a critical mass of followers from scratch or drastically boost conversions. But it is important to bear in mind that it is only a good investment (or at least sustainable over time) when it is approached strategically within the framework of a global commitment to digital marketing so that it helps us to work on one of our projects on time. tactical objectives. Refine your goals So it is crucial to be clear about what our goal is when putting euros into Google or a social network.