Opportunities and risks are: Opportunity: Risk Tends to be cheaper than traditional advertising Tends to create trust Customers start a snowball effect among consumers stealth marketing is insidious Moral boundaries A considerable weakness of stealth marketing is that the success of the advertisement.
Cannot be precisely planned or measured beforehand Philippines WhatsApp Number List or afterwards. This also applies to the predictability of campaign scope, contact volume and effectiveness. Therefore, it is difficult to evaluate the campaigns carried out because there are no calculable indicators that can provide information on the effectiveness of stealth marketing.
Consequences of Stealth Marketing Stealth marketing campaigns that are found to have excessively penetrated the personal sphere and deliberately misled consumers' perceptions could lead to boycotts and subsequent product destruction. Regular customers can turn away and the company's image will suffer considerable damage.