Latest email campaigns, it's easy to get started by signing up for a litmus account. To help you get the most out of all the features of litmus, we've compiled a list of tips from experienced users to help you optimize your email workflow, improve subscriber segmentation, and help you work smarter. . 1. Improve subscriber segmentation email marketers rely on data to be able to send the right emails, at the right time, to the right subscribers. At litmus, we've made it easy to collect important subscriber data with email analytics. Easily measure engagement levels, email clients and devices your subscribers use and where in the world they open your email. But what can you do with the data after you collect it? Expert advice fill in
The gaps in your subscriber data by combining email analytics reports with metrics from your email service provider. When you export individual-level data from company mailing list email analytics, you'll be able to see exactly who your most engaged subscribers are, what email client and device they use, what city they open your email in, etcuse this enhanced analytics to improve your subscriber segmentation. At litmus, for example, we use our own email analytics data to geo-target our emails promoting litmus live, making sure to promote the relevant event city to the right people.
Quickly retrieve email previews occasionally, you may need to manually reload an email preview in the checklist or builder. Rather than reloading all previews, just press "R" on your keyboard when viewing the preview of the email you want to recover. Magic. 3. Easily run spam tests through your esp running a spam test through your esp is the most accurate way to identify issues that might be preventing you from getting to the inbox (rather than copying and pasting your html into litmus). However, some esps have issues with sending a test email to a large number of individual email addresses. If you run into this problem, break the list of test email addresses required for a spam test into two or three chunks. Send each of these pieces